I want us to think big, think about what we get to do with the power of our enterprises.

 Stop Trying to Keep People

 In this episode of the Heartbeat for Hire Podcast, host Lyndsay Dowd sits down with returning guest Mark Peters, CEO of Butterball Farms, author of The Retention Trap, and founder of a nonprofit workforce support model that has generated a reported 300% ROI for participating organizations.  Mark shares how starting on the factory floor at age 12 shaped his leadership philosophy, why traditional retention strategies often miss the mark, and how employers can create environments where employees genuinely thrive. The conversation explores leadership, employee well-being, workforce development, and practical ways businesses can support workers beyond the workplace.